Homan
Sign inBook a 20-min intro
HomanHouseholds
Financial planning for households

The kind of financial
planning the wealthy
take for granted —
built for you.

For people who want a real financial plan, not a portfolio pitch. A plan that lives with you between meetings — starting at $150 a month.


Fee-only
no commissions, ever
Fiduciary
legally required to act in your interest
Flat fee
no % of assets, no surprises
Homan· Today
84%
On track
Net worth
$486k
Cash flow
+$3.8k/mo
Emergency
$22k / $32k
Debt-free
Mar 2031
Your plan, the day you sign in.
Who this is for

If you're here,
we're for you.

You have real financial complexity

401(k)s, equity comp, a mortgage, student loans you're finally done with, maybe kids on the way. The pieces are there — you want someone to put them together.

You want a plan, not a pitch

You've done the basics yourself. Spreadsheets, robo-advisors, Reddit threads. Now you want a real plan from someone who actually knows your situation.

You want to feel like more than a number

Traditional advisors don't call back. The app doesn't know your name. You want an advisor who shows up, pays attention, and gives a straight answer.

You want transparent pricing

Flat monthly fee. No percentage of your assets. No commissions. No products. Cancel anytime. You always know exactly what you're paying and why.

How it works

Four weeks from hello to plan.

WK 1 · 2 · 3 · 4
WEEK 1
Intro call

20 minutes. We listen, you ask. If we're not a fit, we'll say so.

WEEK 2
Discovery

You link accounts, share docs. We review your whole picture, quietly.

WEEK 3
The draft

You receive a written plan. Read it. Push back. Mark it up.

WEEK 4
The plan

We meet, finalize, sign. From then on: regular reviews + anytime questions.

What you get

A real plan
worth keeping.

Most “tech-forward” firms are an app with a salesperson behind it. Most planners are a spreadsheet you never see. We're both, in the right proportions.

01
An advisor who actually knows you

Regular check-ins. A direct line for the in-between moments. A small firm where you never get handed off to someone who doesn't know your story.

02
A living plan, not a PDF

17 life events modeled. Plan health updated as your inputs change.

03
No commissions, no minimums, no surprises

Flat monthly fee. Fiduciary. Cancel any time. We do not sell insurance, annuities, or anything else.

04
Transparent, tiered pricing

Essential ($150/mo), Comprehensive ($250/mo), or Advanced ($375/mo) — based on your complexity, not arbitrary thresholds.

Transparent pricing

Flat fees.
No asterisks.

No AUM percentage that grows as you save. No commissions hiding in product recommendations.

For comparison: at 1% of assets, a $500k portfolio pays $5,000/yr. Forever.
Essential
Under $250K investable assets
$150/mo
+ setup fee (discussed at intake)
Comprehensive
$250K–$750K investable assets
$250/mo
+ setup fee (discussed at intake)
Start with an intro
Advanced
$750K+ investable assets
$375/mo
+ setup fee (discussed at intake)
Common questions

Asked often.

Is Homan a fiduciary?

Yes, full-time, no exceptions. As a registered investment adviser, we are legally required to act in your best interest at all times.

Do you sell insurance or annuities?

No. Ever.

How does a flat fee differ from an AUM advisor?
What if my finances are a mess?
Where are you registered?
Can I keep my existing accounts?
What about my business?
Portrait · Jake Homan
Your planner

Jacob Homan.

I started Homan Financial because great financial advice has always existed. It just wasn't priced for the people who needed it most. A decade of corporate finance, a fee-only practice, and a genuine interest in getting it right for clients who deserve better than a form letter and a quarterly statement. If you've read this far, send me a note. The first conversation costs nothing.

Own a business?

Your household plan and your
business finances, connected.

If you own a business, the personal and the professional are never really separate. Your salary, distributions, retirement contributions, and exit plans all feed into the same picture. We can hold both sides — so nothing falls through the gap between your advisor and your accountant.

See the business side